Author Archives: ashleykonson

About ashleykonson

STRATEGY CONSULTING | EXECUTIVE COACHING | CORPORATE TRAINING | KEYNOTE SPEAKING | Ashley Konson is the Managing Partner of Global Brand Leaders Inc., a new kind of brand consulting company dedicated to making brands and their teams leaders across the globe. He is a Brand Leader, Business Consultant and Award-Winning Educator, and a recognized thought leader and fervent advocate of the premise that strong brands and businesses achieve and sustain their market positions because they are strong Inside out™.

Strong brands are customer-oriented NOT customer-led

Posted on April 29, 2014 by ashleykonson

In the last class of the MBA Brand Management course I teach, one of my students asked me a very simple, but provocative, question.  My boss often says the customer is always right. To beat the competition, all we need … Continue reading →

Posted in Brand Strategy, Strong On The Inside, What Global Brand Leaders Do! | Tagged , , , | 5 Comments