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As a brand strategy specialist,
marketing consultant and educator,
I am passionate about sharing ideas
and best practices for building brands
and businesses in today's dynamic
and complex marketplace.
Please feel free to join the dialogue and engage with me so that we might together, build stronger brands and businesses
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Tag Archives: Red Bull
How to nurture your organization’s culture to build your brand
You’ve recently completed the process of discovering your brand’s passion. Your newly minted strategic brand platform should formally capture this passion for your leadership team, employees, and other stakeholders, and include your brand’s: Core purpose–Why the brand exists beyond just … Continue reading
Posted in Brand Platforms, Brand Strategy, Branding, Business Practices, Consumer Goods Brands, Culture, Organizational Culture, Services Brands, Strong On The Inside
Tagged Amazon, Apple, brand, brand strategy, business practices, culture, Dove, Four Seasons Hotels & Resorts, human resources, internal branding, Method, organizational culture, people strategy, Red Bull, TD Bank Financial Group, Zappos
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ashleykonson 