Tag Archives: business strategy

Rule # 4 for Global Brand Leaders: They make brand strategy the business strategy (and vice versa)

Posted on February 25, 2014 by ashleykonson

I posed the question, What is Brand Strategy?, in my May 2, 2013 post. It’s a question I usually ask executives at the start of a Global Brand Leaders training session. Many attendees think the term brand strategy means branding, that … Continue reading →