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As a brand strategy specialist,
marketing consultant and educator,
I am passionate about sharing ideas
and best practices for building brands
and businesses in today's dynamic
and complex marketplace.
Please feel free to join the dialogue and engage with me so that we might together, build stronger brands and businesses
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Tag Archives: physical evidence strategy
What is brand strategy?
I posed this question to twenty executives in a recent training session and I got the answers I usually get. Most attendees linked the term brand strategy to branding, that is to say, choices regarding primary branding elements like brand … Continue reading
Posted in Brand Strategy, Branding, Marketing Communications, Marketing Strategy
Tagged advertising, brand, brand strategy, branding, business strategy, communications strategy, compelling promise of value, leadership, market segmentation, marketing communications, marketing strategy, people strategy, physical evidence strategy, place strategy, process strategy, product strategy, value propositions
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ashleykonson 