-
As a brand strategy specialist,
marketing consultant and educator,
I am passionate about sharing ideas
and best practices for building brands
and businesses in today's dynamic
and complex marketplace.
Please feel free to join the dialogue and engage with me so that we might together, build stronger brands and businesses
-
Share this blog
Tag Archives: advertising
How smart brand communication can build customer affinity
I get the value proposition at the heart of the Starbucks brand experience–Rewarding Everyday Moments. It resonates with me. I know that this experience is the result of the visionary leadership of Howard Schultz and an organizational culture and business … Continue reading
Posted in Brand Communications, Brand Strategy, Marketing Communications, Services Brands
Tagged advertising, beadonor.ca, brand communication, brand leaders, brand strategy, communications strategy, compelling promise of value, marketing communications, Starbucks, Starbucks Canada, Trillium Gift of Life Network
2 Comments
ashleykonson 