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As a brand strategy specialist,
marketing consultant and educator,
I am passionate about sharing ideas
and best practices for building brands
and businesses in today's dynamic
and complex marketplace.
Please feel free to join the dialogue and engage with me so that we might together, build stronger brands and businesses
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Category Archives: Services Brands
Why Tangerine is such a smart brand name
Last week ING Direct Canada announced that it will be changing its name to Tangerine in the Spring of 2014. ING Direct, the country’s largest online-only bank, is required to change its name within eighteen months from the date of its acquisition … Continue reading
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