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As a brand strategy specialist,
marketing consultant and educator,
I am passionate about sharing ideas
and best practices for building brands
and businesses in today's dynamic
and complex marketplace.
Please feel free to join the dialogue and engage with me so that we might together, build stronger brands and businesses
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Tag Archives: rational and abstract consumer goals
How to talk about your “branding” so your audience gets it?
Your branding is not your brand. These two terms are often misunderstood even by experienced marketers. A brand is a set of associations in memory linked to a company, product, or service through its name, logo, and other branding elements, … Continue reading
Posted in Brand Strategy, Consumer Goods Brands, Marketing Communications, Services Brands
Tagged advertising, brand, brand meaning, brand strategy, branding, business strategy, communications strategy, compelling promise of value, marketing communications, meaning management, people strategy, physical evidence strategy, place strategy, pricing strategy, process strategy, product strategy, publicity, rational and abstract consumer goals, social media, Tiffany & Co
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ashleykonson 