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As a brand strategy specialist,
marketing consultant and educator,
I am passionate about sharing ideas
and best practices for building brands
and businesses in today's dynamic
and complex marketplace.
Please feel free to join the dialogue and engage with me so that we might together, build stronger brands and businesses
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Tag Archives: employer branding
How do you talk about “your brand” in a way that everyone gets it?
One of my business clients came to me this week with a vexing problem. I have been doing some research for a presentation I have to do and it seems that every branding specialist I come across has his or … Continue reading
Posted in Brand Naming, Brand Strategy, Employee Brand, Employer Brand, Leadership, Services Brands
Tagged advertising, brand, brand naming, brand strategy, branding, compelling promise of value, employee branding, employer branding, internal branding, leadership, marketing communications, people strategy, social media, strong brands, strong on the inside, value propositions
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ashleykonson 