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As a brand strategy specialist,
marketing consultant and educator,
I am passionate about sharing ideas
and best practices for building brands
and businesses in today's dynamic
and complex marketplace.
Please feel free to join the dialogue and engage with me so that we might together, build stronger brands and businesses
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Category Archives: Personal Branding
Strong brands have a higher purpose
Some products and services have names that are devoid of meaning from a branding perspective. That is to say, they lack the positive associations in the mind of the customer linking the product or service to a compelling promise of … Continue reading
Posted in Brand Platforms, Brand Strategy, Branding, Brands In Different Contexts, Competitive Strategy, Consumer Goods Brands, Personal Branding, Services Brands
Tagged Apple, brand, brand platform, brand purpose, brand strategy, brand values, branding, Dove, internal branding, Jean-Noel Kapferer, leadership
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ashleykonson 