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As a brand strategy specialist,
marketing consultant and educator,
I am passionate about sharing ideas
and best practices for building brands
and businesses in today's dynamic
and complex marketplace.
Please feel free to join the dialogue and engage with me so that we might together, build stronger brands and businesses
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Tag Archives: tailored business model
A brand naming policy is integral to a strong brand and business
In the post “Choosing a naming strategy for an acquired brand and business” (Sept. 1, 2012) I wrote about the naming strategy that the Bank of Nova Scotia should employ for its acquisition of ING Bank of Canada. My advice was … Continue reading
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